Most job seekers don’t go directly to your Careers Page—they start with Google, LinkedIn, or job aggregators like Indeed. If your job listings aren’t optimized for search engines, you’re missing out on qualified candidates who never see your postings.
Recruitment-focused SEO ensures that job openings appear in search results, helping you attract top talent without relying on expensive job ads. Here’s how to ensure your job postings rank higher and reach the right candidates.
How Search Engines Rank Job Listings
Google and job boards like Indeed prioritize job postings that are:
✅ Well-structured with clear job titles and descriptions.
✅ Optimized with relevant keywords candidates are searching for.
✅ Easy to read and mobile-friendly for a seamless experience.
✅ Updated frequently—stale listings drop in rankings.
✅ Properly formatted with schema markup for Google Jobs indexing.
Fact: Most job seekers start their job search on Google—not job boards.
Writing Job Listings That Rank & Convert
Job listings should be both SEO-friendly and engaging. Here’s how:
Use Job Titles That Match Search Behavior
Good: “Marketing Manager – Digital Strategy”
❌ Bad: “Marketing Rockstar Wanted!”
Why? Candidates search for clear, industry-standard job titles, not creative jargon.
Incorporate High-Value Keywords Naturally
Mention keywords throughout the description (not just in the title).
Include location-based keywords if hiring for in-office roles.
Use phrases job seekers would type in (e.g., “remote software engineer jobs” or “entry-level civil engineering jobs”).
Pro Tip: Research SEO keywords using tools like Google Keyword Planner or Wincher.
Keep Job Descriptions Structured & Scannable
Use short paragraphs, bullet points, and bolded keywords.
Cover key sections: Job Overview, Responsibilities, Qualifications, Benefits.
Ensure your “Apply Now” button is easy to find.
Fact: Concise and structured listings get more applications than long, text-heavy posts.
Technical SEO for Job Postings
Even the best job description won’t rank if the page isn’t optimized correctly.
✅ Use Google Jobs structured data markup to help listings appear in Google’s job search results.
✅ Optimize for mobile—80% of job seekers browse on their phones.
✅ Ensure job pages load fast—Google penalizes slow pages.
✅ Avoid duplicate content—Don’t copy-paste the same job description everywhere.
Tech Tip: Use canonical tags to prevent SEO penalties when posting the same job across multiple locations.
Turn Your Website into a Recruitment Machine
A well-optimized Careers Page and job postings attract more applicants and ensure you’re reaching the right talent. At Velant, we specialize in SEO-driven recruitment solutions to help companies rank higher, attract top candidates, and improve hiring efficiency.
Want to improve your job post visibility? Contact Velant today to get your job listings in front of the right people!
